| Innocent makes 100% recycled PET switch for all Smoothie bottles
Jane Ellis, packagingnews.co.uk, 29 January 2008
Drinks brand Innocent has put its full range of 10 fruit Smoothies in 100% recycled PET bottles.
The firm claimed a world first last September when it put four flavours ¨C strawberry and banana; pomegranate, blueberry and acai; banana and coconut; and guavi, gogi and mango ¨C in fully recycled 250ml plastic packs.
Innocent made the switch ahead of GlaxoSmithKline, which put its ready-to-drink Ribena bottles in 100% recycled PET a month later.
Innocent will change the colour and shape of its logo so that it resembles the standard recycling symbol, and put it on a limited-edition label during the last two weeks of February to celebrate switching the rest of the Smoothie range to recycled PET bottles.
Innocent sustainability manager Jessica Sansom said: "We created this special label as we really want to make everyone aware of the benefits that moving to recycled bottles has had for us and to encourage everyone out there to take a look at what they can do to reduce their carbon footprint."
The firm said its new 250ml bottle contained 20% less plastic than the original packaging and was 100% food safe.
Innocent will continue to source the recycled plastic from European producers.
The switch to 100% recycled plastic will reduce the firm's carbon footprint by 55% and save 1,000 tonnes of carbon dioxide this year, added Sansom.
The next step will be to source 100% recycled plastic caps for the bottles. |
